ADDING MULTIMEDIA Corona® Tools Celebrates Its Role as The Official Red Tool of the Red Carpet at the 67th GRAMMY® Awards in Partnership with Bloom Designs®

ADDING MULTIMEDIA Corona® Tools Celebrates Its Role as The Official Red Tool of the Red Carpet at the 67th GRAMMY® Awards in Partnership with Bloom Designs®

MEDIA INQUIRIES
Jane Lee
jane.lee@coronatools.com
951-561-9207

Corona® Tools proudly took center stage as The Official Red Tool of the Red Carpet alongside Tu Bloom of Bloom Designs®, the official botanical artist of the Grammys. Together, they brought expert gardening craftsmanship to one of music’s most celebrated nights. Corona Tools provided essential pruners, snips, and industry-leading tools for Tu Bloom and his floral team to craft breathtaking floral arrangements that enhanced the Red Carp

et experience for artists and guests alike.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250220928526/en/

(Photo: Business Wire)

To celebrate this 14th consecutive year of collaboration, Corona Tools launched a multi-platform digital campaign from November 8, 2024, through February 2, 2025, strategically aligned with the Grammy nominees' announcement and the awards ceremony. The campaign featured Grammy-themed content that highlighted the connection between gardening and music, as well as behind-the-scenes footage of Tu Bloom and his floral team’s preparation and installation process leading up to Music’s Biggest Night®, captivating audiences across Instagram, Facebook, and LinkedIn.

As part of the initiative, Corona Tools hosted an interactive social media contest, inviting followers to engage with the brand for a chance to win a Corona Prize Pack, including best-selling gardening tools and BONUS new products from the Burgon & Ball® line of high-end gardening giftware.

As a leader in high-quality gardening tools for nearly a century, Corona Tools continues to blend creativity, innovation, and partnership, showcasing the art of gardening on one of entertainment’s most-watched nights and beyond.

For more details, visit: coronatools.com/pages/grammy-awards-sponsorship.

ABOUT CORONA® TOOLS

Founded in the late 1920s, Corona® Tools has become an industry leader in professional and consumer tools. Each product showcases decades of proven design and quality manufacturing, serving as trusted companions for contractors, dependable allies for agricultural professionals, and partners for avid gardeners. Our tools help customers rediscover who they are, season after season. Learn more at coronatools.com.

ABOUT VENANPRI TOOLS

Corona is part of the Venanpri Group, a global leader in manufacturing agricultural wear parts and a leading provider of hand tools for the agriculture, construction, and gardening markets across Europe, North America, and Latin America. The Venanpri Group distributes tools under brands including Bellota®, Corona®, and Burgon & Ball®. Learn more at venanpri.com.

ABOUT BLOOM DESIGNS®

Led by iconic floral designer Tu Bloom, Bloom Designs® specializes in high-profile event floral arrangements, including the GRAMMY® Awards. With hundreds of thousands of social media followers across Facebook, YouTube, and more, Tu Bloom has become a prominent figure in the garden and landscape industry, inspiring and educating everyday garden enthusiasts worldwide.