Coors Light Statement on Misspelled Ads

Coors Light Statement on Misspelled Ads

ZENO GROUP CANADA
David Dwyer
david.dwyer@zenogroup.com

MOLSON COORS BEVERAGE COMPANY
Vincent Ventura
vincent.ventura@molsoncoors.com

We had a Case of the Mondays.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250113272813/en/

Yonge-Dundas Square (Photo: Business Wire)

This morning, we released a series of ads leading up to the Big Game intended to make Coors Light look even colder, and we’re aware they included a bit of a blunder. In the ads released across Canada and the U.S., there was an unfortunate misspelling of “Mountain Cold Refreshment” as “Mountain Cold Refershment.”

Coors Light wants to thank everyone for letting us know about the errors.

Mondays, am I right?

ABOUT MOLSON COORS BEVERAGE COMPANY

For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands, Coors Light, Miller Lite, Coors Original, Molson Canadian, Carling and Ožujsko, to our above premium brands, including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavoured beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.

Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.