The Dynamic Duo Will Take Over Instagram Live with Special Guests and Legendary Answers on Super Bowl Sunday Starting at 3p ET

From the Coin Toss to the Halftime Show: The Old Spice Guy & His No Sweat Predictor Tackle All Your Big Game Questions

For media inquiries, please contact:

Madeline Familia
Citizen Relations
madeline.familia@citizenrelations.com

Kate DiCarlo
Procter & Gamble, Old Spice
dicarlo.km@pg.com

#OldSpice #NoSweatPredictor #OldSpiceGuy #InstagramLive

Fresh off a wildly successful week

in New Orleans, the Old Spice Guy and his No Sweat Predictor are bringing their legendary antics to Instagram Live ahead of the Big Game. Fans across the nation finally get their shot to ask life’s most pressing questions, like “Will my team win?”, “How many wings is too many wings?”, and “How does the Old Spice Guy smell so majestic?”.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250209683144/en/

12F41D8-6FF7-49E5-8F94-CBE068539A13.jpg" alt="The Old Spice Guy and his trusty No Sweat Predictor are ready to tackle all your Big Game questions! Tune in to Instagram Live today at 2 PM CT/ 3 PM ET for legendary answers and epic surprises. (Graphic: Business Wire)"/>

The Old Spice Guy and his trusty No Sweat Predictor are ready to tackle all your Big Game questions! Tune in to Instagram Live today at 2 PM CT/ 3 PM ET for legendary answers and epic surprises. (Graphic: Business Wire)

Comedian AdamW, the Old Spice Guy and the No Sweat Predictor will co-host a series of Instagram Live streams throughout the pre-game period, starting at 3p ET. Viewers are encouraged to submit their questions for a chance to have them answered live by this legendary team. Fans whose questions get answered by the Old Spice Guy or the No Sweat Predictor may witness a scentsational surprise or two.

"The response to the Old Spice Guy and his No Sweat Predictor in New Orleans this week was absolutely incredible," said Kate DiCarlo, Senior Communications Director, Personal Care Portfolio, Procter & Gamble. "Did I buy enough tortilla chips? Will Old Spice Total Body keep me dry even after I eat atomic wings? Now it’s your chance to ask the Old Spice Guy all those questions on your mind. You may just be surprised by his answer.”

How to Participate:

1. Follow @OldSpice on Instagram.
2. Tune in to the Instagram Live streams co-hosted by @adamw during the pre-game.
3. Submit your questions in the comments.

Score big on freshness this season and smell like your favorite NFL athletes with New Old Spice Total Body Dry Feel Deodorant in Mandarin + Sandalwood and Bourbon + Cherry scents, available at major retailers nationwide both in stores and online.

About Old Spice:
Old Spice, an iconic grooming brand with over 80 years of history, is the No.1 selling anti-perspirant and deodorant brand for guys in the United States. With a complete product portfolio including anti-perspirants, deodorants, body washes, body sprays, shampoos, and hair stylers, Old Spice has become the authority on grooming experience. Check Old Spice out on oldspice.com plus Instagram, TikTok, YouTube, and X.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250209683144/en/