Great Pacific Media’s Highway Thru Hell Joins the 200+ Episode Club

Episode 200 of the hit docuseries, which has chronicled the jaw-dropping stories of recovery operators over 13 seasons, airs March 4th at 9 p.m. ET on USA Network in Canada

Great Pacific Media’s Highway Thru Hell Joins the 200+ Episode Club

Media Relations Contacts:

Lana Castleman, Director, Marketing & Communications
Phone: 416-219-3769
Email: lcastleman@thunderbird.tv

Corporate Communications
Julia Smith
Finch Media
Email: Julia@finchmedia.net

Investor Relations Contact:
Glen Akselrod, Bristol

Capital
Phone: + 1 905.326.1888 ext 1

Great Pacific Media (GPM), a Thunderbird Entertainment Group (TSXV:TBRD, OTC – THBRF) (“Thunderbird” or the “Company”) company, is pleased to announce that the hit Canadian docuseries Highway Thru Hell will air its 200th episode at 9 p.m. ET, March 4th on USA Network.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250228285122/en/

“Wow, 200 episodes is an incredible accomplishment,” said Jamie Davis, series star and founder of Jamie Davis Towing Company, who has appeared in all 13 seasons of Highway Thru Hell. “I want to thank each and every one of our dedicated fans for helping us reach this incredible milestone. We love sharing our stories with you, and there’s so much more to come. Highway Thru Hell is one road we hope never ends.” (Photo: Business Wire)

Surpassing a hundred episodes for a television series is considered quite a feat, but those that exceed 200 episodes are even more rare. With the March 4th airing, Highway Thru Hell, joins the ranks of mega-hit factual and reality series like Ghost Hunters, Myth Busters and Keeping up with the Kardashians that have exceeded the 200-episode threshold.

Highway Thru Hell originally debuted in 2012 and instantly became an instant hit with viewers with unbelievable real-life stories of the recovery operators and highway crews who fight to keep the highways open in one of the most treacherous routes in North America through B.C.’s mountains. The heavy rescue teams featured in the series charge straight into the storm, and over the years they’ve performed near-impossible vehicle rescues day and night on steep cliffs, mountain tops, and washed out and collapsing sections of highways to the awe of audiences everywhere.

Episode 200 of Highway Thru Hell offers a rare insider perspective on "Snow Protocol" as heavy rescue teams and highway crews battle one of the most extreme storms of the year to keep the Coquihalla Highway open. This milestone episode captures the high-stakes decisions and heroic efforts that keep drivers safe as the teams face whiteout conditions and relentless snowfall while undertaking near-impossible recovery operations.

“Highway Thru Hell’s success in Canada, the U.S., and globally, is due to the heavy rescue companies and highway crews that permit our talented production team to document the life-saving work that they do every day,” said GPM CEO, David Way. “We need to thank the entire dedicated cast of Highway Thru Hell, our steadfast partners at Bell Media and the legions of fans in Canada and around the world for getting us to this moment. With another season already in production, this journey is set to continue.”

“Wow, 200 episodes is an incredible accomplishment,” said Jamie Davis, series star and founder of Jamie Davis Towing Company, who has appeared in all 13 seasons. “I want to thank each and every one of our dedicated fans for helping us reach this incredible milestone. We love sharing our stories with you, and there’s so much more to come. Highway Thru Hell is one road we hope never ends.”

Season 14 of Highway Thu Hell is now in production at GPM in partnership with Bell Media. Banijay Rights distributes the series internationally. It’s currently available on The Weather Channel in the U.S. and in more than 180 territories across the globe, with a dedicated Highway Thru Hell FAST channel available in the U.K. and Australia.

ABOUT GREAT PACIFIC MEDIA

Great Pacific Media programs are seen in more than 180 territories, and the Thunderbird company specializes in the financing, development, production and co-production of factual, documentary, and reality television, with a growing slate of scripted projects that include Syfy series Reginald the Vampire and feature films Boot Camp and Sidelined: The QB and Me. Additional productions at Great Pacific Media include the highly rated USA Network Canada series Highway Thru Hell, new series Rocky Mountain Wreckers (The Weather Channel, USA Network Canada) and Timber Titans (USA Network Canada), with new seasons of Deadman’s Curse (The History Channel, Hulu) and Wild Rose Vets (produced in association with Wapanatahk Media for APTN, Blue Ant Media) on the way. www.greatpacifictv.com

ABOUT THUNDERBIRD ENTERTAINMENT

Thunderbird Entertainment is a global award-winning, full-service multiplatform production, distribution and rights management company, headquartered in Vancouver, with additional offices in Los Angeles and Ottawa. Thunderbird creates award-winning scripted, unscripted, and animated programming for the world’s leading digital platforms, as well as Canadian and international broadcasters. The Company develops, produces, and distributes animated, factual, and scripted content through its various content arms, including Thunderbird Kids and Family (Atomic Cartoons), Thunderbird Unscripted (Great Pacific Media) and Thunderbird Scripted. Productions under the Thunderbird umbrella include MERMICORNO: STARFALL, SUPER TEAM CANADA, MOLLY OF DENALI, KIM’S CONVENIENCE, HIGHWAY THRU HELL, SIDELINED: THE QB AND ME and BOOT CAMP. Thunderbird Distribution and Thunderbird Brands manage global media and consumer products rights, respectively, for the Company and select third parties. Thunderbird is on Facebook, Twitter, and Instagram at @tbirdent. For more information, visit: www.thunderbird.tv

Neither the TSX-V nor its Regulation Services Provider (as that term is defined in the policies of the TSX-V) accepts responsibility for the adequacy or accuracy of this release, which has been prepared by management.

Cautionary Statement Regarding Forward-Looking Information

This news release includes statements containing “forward-looking information” for purposes of applicable securities laws (“forward-looking statements”). Forward-looking statements are indicated by the use of words such as “anticipate”, “continue”, “estimate”, “expect”, “forecast”, “may”, “will”, “plan”, “project”, “should”, “believe”, “intend”, or similar expressions. Forward-looking statements in this document include, but are not limited to, statements with respect to plans the anticipated release date and continued production of “Highway Thru Hell” , and the performance, results and outcomes related to this title.

Forward-looking statements are necessarily based on a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties and other factors which may cause actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic and social uncertainties; legislative, environmental and other judicial, regulatory, political and competitive developments; product capability and acceptance; and other factors set out in the “Risks and Uncertainty” section of the Company’s management discussion and analysis for the period ended March 31, 2024. and technology changes. The foregoing is not an exhaustive list. Additional risks and uncertainties not presently known to Thunderbird or that management believes to be less significant may also adversely affect the Company and the assumptions and estimates relied upon in connection with making the forward-looking statements contemplated herein.

The forward-looking statements or information contained in this news release represent the Company’s views as of the date hereof and as such information should not be relied upon as representing our views as of any date subsequent to the date of this news release. The Company undertakes no obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless so required by applicable securities laws.