Hibu, an H.I.G. Capital Portfolio Company, Completes Acquisition of RevLocal

Hibu, an H.I.G. Capital Portfolio Company, Completes Acquisition of RevLocal

Matt Gullen
Managing Director
mgullen@hig.com

Robert Jang
Managing Director
rjang@hig.com

1450 Brickell Ave
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hig.com

H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with $65 billion of capital under management, is pleased to announce that its portfolio company, Hibu Inc. (“Hibu” or the “Company”), has completed the acquisition of RevLocal, LLC (“RevLocal”). Hibu is the leading provider of technology-enabled digital marketing solutions to small and medium-sized businesses (“SMBs”) across the United States. Based in Columbus, Ohio, RevLocal has been a trusted digital marketing partner to SMBs and multi-location brands across the United States.

Kevin Jasper, Chief Executive Officer of Hibu, said, “We are thrilled to welcome the talented team and loyal customers of RevLocal to Hibu. Digital marketing is rapidly changing and becoming increasingly complex, which creates real challenges for SMBs. Combining these two great companies will further expand our reach to local businesses that will benefit from working with a single provider that integrates and optimizes core digital marketing services on one platform. RevLocal’s customers, local market presence, products, and teams complement our expansion plans as we continue to grow our reach into our target market.”

Matt Gullen, Managing Director at H.I.G., added, "The acquisition of RevLocal marks a transformative step forward in Hibu’s growth strategy, reinforcing the business' commitment to empowering SMBs with best-in-class digital marketing solutions. The combination of RevLocal’s strong local presence with Hibu’s robust technology-driven solutions strengthens Hibu’s positioning and enhances its ability to meet the evolving needs of SMBs across the United States. H.I.G. is excited to support Hibu in bringing together the strengths of both companies to unlock new growth opportunities."

About Hibu

Hibu is the leading provider of technology-enabled digital marketing solutions to small- and medium-sized businesses (“SMBs”) across the United States. The Company serves over 70,000 SMBs, with a focus on established businesses in high-value, non-discretionary industries such as home repairs/services, auto repair, legal and medical. The Company’s subscription-based offering provides SMBs with an integrated, all-in-one outsourced digital marketing solution including digital presence services (websites, listings, reviews, and reputation management), performance marketing (mobile, social, SEO, SEM, and display), and customer relationship management tools (marketing automation, email, and text messaging). For more information, please see the Hibu website at hibu.com.

About H.I.G. Capital

H.I.G. is a leading global alternative investment firm with $65 billion of capital under management.* Based in Miami, and with offices in Atlanta, Boston, Chicago, Los Angeles, New York, and San Francisco in the United States, as well as international affiliate offices in Hamburg, London, Luxembourg, Madrid, Milan, Paris, Bogotá, Rio de Janeiro, São Paulo, and Dubai, H.I.G. specializes in providing both debt and equity capital to middle market companies, utilizing a flexible and operationally focused/value-added approach:

H.I.G.’s equity funds invest in management buyouts, recapitalizations, and corporate carve-outs of both profitable as well as underperforming manufacturing and service businesses.
H.I.G.’s debt funds invest in senior, unitranche, and junior debt financing to companies across the size spectrum, both on a primary (direct origination) basis, as well as in the secondary markets. H.I.G. also manages a publicly traded BDC, WhiteHorse Finance.
H.I.G.’s real estate funds invest in value-added properties, which can benefit from improved asset management practices.
H.I.G. Infrastructure focuses on making value-add and core plus investments in the infrastructure sector.

Since its founding in 1993, H.I.G. has invested in and managed more than 400 companies worldwide. The Firm’s current portfolio includes more than 100 companies with combined sales in excess of $53 billion. For more information, please refer to the H.I.G. website at hig.com.

*Based on total capital raised by H.I.G. Capital and its affiliates.