Nue’s Lifecycle Manager provides a real-time, unified, and holistic view of revenue and customer lifecycles, allowing for immediate actions to drive revenue growth, prevent revenue leakage, and reduce churn.

Nue's Revenue Lifecycle Platform Expands with Enhancements to Lifecycle Manager, Unlocking the Next Era of Customer and Revenue Journeys

Craig Corbett, Publicize
craig@publicize.co

Nue, the Revenue Lifecycle Platform, today announced key enhancements to its Lifecycle Manager product. These enhancements include actionable revenue intelligence, new billing capabilities, and additional features to easily manage customer changes across subscriptions, assets, entitlements, usage, credits, credit memos, invoices, payments, and revenue contracts.

SaaS companies are facing widespread losses in revenue efficiency

As companies adopt hybrid revenue models and customers favor omni-channel buying options, revenue lifecycle management — particularly for recurring revenue — is becoming more complex. Changes in customer lifecycles are multidimensional, unfolding concurrently across subscriptions, physical goods, usage, and services. But most platforms are not built to easily manage changes. They are disjointed across sales and finance, hard to configure across pricing, quoting, and billing, and require expensive system integrators to stitch things together. This all contributes to widespread revenue leakage and losses in revenue efficiency.

Lifecycle Manager empowers companies to continuously optimize revenue lifecycles

Nue’s Lifecycle Manager is purpose-built for the next era of revenue lifecycle management, where agility and actionable insight are table-stakes. With an out-of-the-box UI, sales and finance teams can easily and accurately identify opportunities to improve retention and expansion strategies, reduce downgrades or churn, and fix revenue leakage.

Lifecycle Manager is the centerpiece of the company’s Revenue Lifecycle Platform, which includes its award-winning CPQ (that includes flexible pricing, discounting, and bundling for every revenue model), Everything Billing (that includes usage rating and billing), and Revenue Lifecycle Intelligence (that leverages a unified data model to give accurate revenue analytics).

With Lifecycle Manager, companies can:

1. See the entire revenue lifecycle of a customer: Lifecycle Manager helps teams get a deeper understanding of customers by showing every transaction across subscriptions, assets, entitlements, usage, credits, invoices, credit memos, payments, and revenue contracts — all in one dashboard.
2. Easily manage customer changes: Sales, RevOps, and Finance get a prepackaged, Amazon-like interface and API that accurately feeds into billing and revenue recognition. They can easily manage all changes along the customer journey, such as upselling, cross-selling, price adjustments, co-terming, renewals, reconfigurations, and cancellations.
3. Get real-time, predictable revenue streams: Go-to-market teams see the continuous flow of revenue across upsells, cross-sells, downgrades, and account hierarchies, including all subscription-related revenue. This view highlights opportunities for recurring revenue and revenue growth, as well as potential risks for revenue loss.

Nue’s latest releases in Lifecycle Manager include:

• Pre-built reports and dashboards: Robust, out-of-the-box analytics — including pipeline, booking, and billing & collections.
• Actionable billing features: Teams can send invoices that unify all purchases across subscriptions, usage, physical goods, and services, easily apply credits to invoices, and bill customers based on key service milestones.
• Additional advanced lifecycle features: Teams can leverage price adjustments, credit prorations, credit cashouts, and conversions between evergreen and termed subscriptions.

Customer and Nue perspectives:

“Implementing Nue’s Lifecycle Manager has been game-changing for us,” says Trent Walklett, CFO at SCLogic, which combines software, hardware, and services for facilities management. “The automatic calculations have streamlined expansion and renewals for us. With the ability to get automated Revenue Contracts from the RightRev integration and instant invoices in Nue’s Billing, we get revenue visibility and automation we didn’t have before on the expansion side.”

“One of the big reasons we chose Nue is because of their Lifecycle Manager,” says Julian Hannabuss, Director of RevOps at Procurify. “All our multiple pricing models, the tricky configurations, the complicated coterming—they simply run in the background with Nue’s pricing engine. Legacy customers on an old pricing model are managed without any complicated, manual processes — all with accurate data flowing back to the Finance team for invoicing and analytics.”

“More and more companies are migrating from Salesforce CPQ and Stripe Billing to Nue. They are able to keep the automations and customizations that they have built in Salesforce while dramatically improving their rep experience and pricing flexibility while lowering their TCO,” says Mark Walker, CEO of Nue.

“Customer LTV is a critical currency for companies, yet traditional quote-to-revenue tools with black-box pricing rules come in the way of driving this metric,” says Tina Kung, CTO and Co-founder of Nue. “Nue’s Lifecycle Manager is the connecting thread between our CPQ and Billing products. It is packed with a set of tools that help teams easily deliver dynamic customer journeys through creative pricing journeys; a UI built for business users that feels like an Amazon check-out experience for upsells, renewals, and changes; billing that aligns sales and finance teams; and revenue visibility that empowers both customers and companies.”

View source version on businesswire.com: https://www.businesswire.com/news/home/20240910906156/en/