Celebrates Her Achievement as Canada’s Most Admired™ CPCO 2024

ZayZoon Welcomes Agata Zasada as SVP of People and Culture

Rachel Goodwill
zayzoon@walkersands.com

ZayZoon, a leader in earned wage access, is thrilled to announce the appointment of Agata Zasada (MBA, CPHR) as Senior Vice President of People and Culture. Agata joins the team fresh off her recognition as one of Canada’s Most Admired™ Chief People and Culture Officers for 2024 in the Growth category, awarded by Waterstone Human Capital. This accolade highlights her extraordinary contributions to high-performance culture and leadership in Canada.

“We couldn’t be more excited to welcome Agata to the ZayZoon team,” said Darcy Tuer, CEO of ZayZoon. “Her tenacity, leadership, and passion for building thriving organizational cultures are exactly what we need as we continue to grow and empower our team. Agata’s proven ability to balance strategic execution with genuine care for people makes her a perfect fit to lead our People team.”

With nearly two decades of experience in human resources, Agata has developed a reputation as a results-oriented, compassionate leader with expertise in leadership, employee relations, and strategy execution. She has played pivotal roles in helping organizations scale and evolve, fostering environments where employees feel valued, challenged, and empowered to grow.

“I’m deeply honored to receive the Canada’s Most Admired™ CPCO Award this year. It’s a testament to the power of breaking boundaries—elevating people and cultures from traditional HR functions to strategic business drivers,” said Agata. “This award isn’t just about recognition; it’s about the importance of creating environments where people can do their best work, have an impact, and feel valued. Joining ZayZoon is an exciting next step in my journey, and I’m eager to help shape a culture that enables our team to thrive.”

ZayZoon is on a mission to save 10 million employees $10 billion, driven by our unwavering commitment to hustle, trust, making an impact, and putting people first. Agata’s appointment as SVP of People and Culture represents an exciting step forward in living these values and advancing our mission to empower employees everywhere.

“High-performance cultures aren’t built overnight—they are the result of intentional leadership and the belief that people are at the heart of every success,” said Darcy Tuer. “With Agata leading the charge, I have no doubt ZayZoon will continue to be a place where talent and culture come together to achieve extraordinary outcomes.”

The Canada’s Most Admired™ Awards, founded by Waterstone Human Capital in 2004, celebrate organizations and leaders who have built performance-driven cultures. This recognition places Agata among Canada’s leading HR professionals, underscoring her vision and expertise in shaping impactful workplace environments.

About ZayZoon

ZayZoon is on a mission to improve the financial well-being of employees everywhere. By providing earned wage access and other financial wellness solutions, ZayZoon empowers businesses to offer a powerful employee benefit that reduces financial stress and enhances productivity. For more information, visit zayzoon.com.

About Waterstone Human Capital

Better leaders, better cultures, better results. It’s no surprise Waterstone’s promise has culture right in the middle — the same place where culture sits in every high-performance organization, including ours. Since 2003, we’ve been providing retained executive search services and leadership and culture advisory services like culture measurement, leadership assessment and leadership, team and culture development to organizations across Canada and the U.S. Over that time, we’ve been champions and enablers of high-performance leadership and cultures. We built a thriving learning community and ecosystem around it. We share its best practices at summits, in books, and through programs like the Canada’s Most Admired Corporate Cultures, CEOs, and Chief People and Culture Officer (CPCO) Awards. And most important of all, we see its impact in our clients’ cultures and results every day.

For more information, please visit waterstonehc.com or canadasmostadmired.com

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“We couldn’t be more excited to welcome Agata to the ZayZoon team,” said Darcy Tuer, CEO of ZayZoon. "Agata’s proven ability to balance strategic execution with genuine care for people makes her a perfect fit to lead our People team.”